Elle

Thoughtful redesign

Editorialist is the fashion blog maintained by Elle.

After becoming a rapidly successful site, they had peaked the interests of advertisers.

They enlisted my help to come up with a strategy to make the ads feel like they belong with the rest of the content.

Can you spot the ad?

The concept

Credits

Role
Freelance Interactive Designer
Project
Editorialist
Account Manager
Matthew Tendler
Client
Elle — New York, NY
Year
2013