About
Ignacio Giri is a designer who moves between art direction, product thinking, and production code. His work sits where brand, interface, and systems meet: the story has to be clear, the experience has to feel right, and the details have to hold up once real people use it.
Over the last two decades, he has helped startups, agencies, nonprofits, and Fortune 500 teams turn messy ideas into websites, campaigns, identities, ecommerce experiences, and internal tools. Some projects start with strategy and moodboards. Others start with a broken funnel, a blank repo, or a product team that needs someone to connect design intent to shipping code.
Today he spends most of his time building with React, Next.js, and AI: leading client work through Builtwell, experimenting with AI-native products through AInstein, and developing Cüte.
He cares about work that has taste and utility in the same room: not decoration for its own sake, not technology for novelty, but products that feel considered, useful, and alive.
Work Experience
Jan 2023 – Present
Builtwell
Co-Founder
After years of bringing other people's visions to life, I finally built my own dream — and now I'm the one making dreams come true. Builtwell represents the culmination of everything I've learned about design, strategy, and human connection, wrapped into a company that transforms ambitious ideas into reality.
Leading a team of exceptional creators, we specialize in end-to-end brand experiences that don't just look beautiful — they perform. From startups finding their voice to established companies reinventing themselves, we craft strategic design solutions that drive genuine business growth and create lasting emotional connections.
What started as my personal quest to build something meaningful has evolved into a platform where I help others achieve their own version of success. Every project is an opportunity to turn someone's "what if" into "what's next," and that's exactly the kind of magic I've always wanted to create.
Jan 2019 – Dec 2022 · 4 yrs · Detroit, MI
OneMagnify
Senior Designer
Led comprehensive design solutions for diverse client portfolios while spearheading internal branding initiatives. Collaborated with cross-functional teams to deliver strategic visual communications that enhanced brand positioning and drove measurable business results.
Developed and executed creative strategies for multi-channel campaigns, ensuring consistent brand experience across digital and traditional media touchpoints. Mentored junior designers and established design systems that improved team efficiency and project delivery timelines.
Jan 2016 – 2018 · 2 yrs 9 mos
Hello Innovation
Design Director
I'm responsible for overall creative excellence across all of Hello Innovation's business units — including problem solving, creative strategy, quality of design, innovation within the creative team, and impact of creative product.
One of my key duties is to lead and inspire the design team. I do this through setting the vision and overall artistic style of projects.
I also get my hands dirty on a daily basis, creating visual designs in Photoshop, InDesign and Illustrator.
I continually motivate my team to strive for excellence by providing feedback and urging them to push their creative boundaries on a daily basis.
Even though I'm a "creative", I love process that doesn't get in the way of creativity.
I set the framework by which my design team operates on a daily basis and make sure it is followed each day so my team stays in sync.
I also protect the integrity of design and brand image through visual and graphic design by approving every visual launched to the public.
Jan 2014 – Jan 2016 · 2 yrs
Hello Innovation
Art Director
Jan 2012 – Sep 2012 · 9 mos
Phenomenon Marketing
Interactive Designer
Worked on site across accounts to evolve the process for creating digital work, and grew the IA/UX discipline within the agency. Based in Los Angeles, CA.
- Los Angeles Times Collaborated with design & strategy for new advertising campaign.
- Crate & Barrel Contributed to the team with user experience design for agency pitch.
- Pacific Western Bank I was the primary designer for the new institutional website.
- Pinkberry Designed the web interface for a marketing campaign under Creative Director leads.
May 2010 – Dec 2011 · 1 yr 8 mos
Gaslight Software
Web Designer
Worked remotely on several web sites and web applications. Helped startups to stand out, contributed to the company to grow within the industry by using the latest technologies available.
Nov 2009 – Dec 2011 · 2 yrs 2 mos
Vesped Agency
Web Designer
Worked on several projects that involved a mastery of web design and programming skills. Utilized the Adobe Suite programs as well as high level HTML5, CSS3/SASS, Ruby on Rails, and Javascript.
Oct 2009 – Jul 2010 · 9 mos
Doejo
Web Designer
Worked remotely on several web sites and web applications. Helped startups to stand out, contributed to the company to grow within the industry by using the latest technologies available.
Oct 2004 – Present · 20+ yrs
Freelance Art Director, UX Designer, UX/UI Designer, UI Designer, Creative Director, Lead Designer, Full-Stack Designer, Head of Design, IA Designer & more...
Myself
I work remotely doing engaging user experiences for clients all over the world. Focusing on e-commerce, web applications, and helping their brand to have a solid and memorable web presence.
Education
2004 – 2005
IT Engineer
Universidad Tecnológica Nacional
2002 – 2003
Multimedia Technician
Jesus de Nazareth Highschool
Work Visa
Working in the United States
I held the O-1 Visa for Individuals with Extraordinary Ability or Achievement as a work permit. With recommendation from these great people:
Working in Europe
I am an Italian citizen as well with a valid passport that allows me to live and work anywhere in the European Union.
Where am I now?
São Paulo, Brazil.
Goals
Overall Goals
New Years Eve Goals
Knowledge Goals
Social Goals
Adventure Goals
Financial Goals
Health Goals
Professional Goals
Event Goals
Travel Goals
Introducing
Good ideas deserve to be made well. Builtwell is my playground, the creative space where I produce my best work and push the boundaries of what's possible in digital design.
Here, I partner with forward-thinking businesses to create digital experiences built on clarity, craft, and enduring design. Through meticulous processes and strategic thinking, I transform vision into solutions that connect business goals with human purpose.